US Private Label Food and Beverages Market 2015 Report

[ 2015-10-05 ]

The population of educated and young people is increasing in the US. These young educated consumers, being increasingly exposed to various media channels such as TV, Internet, and social media, are more aware of private-label products, private-label food and beverage companies, and the associated benefits, thereby are more influenced to consume private-label food and beverage products. Furthermore, the inclination toward online shopping is increasing among consumers due to hectic lifestyles, which, in turn, has influenced a number of private-label companies to expand their presence in the digital media channels, especially through social media such as Facebook and Twitter. Thus, such efforts from private-label packaging companies are attracting consumers and positively influencing the growth of the private-label food and beverages market in the US. The analysts forecast the private label food and beverages market in the US to grow at a CAGR of 4.65% over the period 2014-2019.